Kate Middleton made Issa the star of London Fashion Week

February 18th, 2011 by oonagh. 8 Comments

Before Kate wore Daniella Helayel’s label Issa to announce her engagement to Prince William, it was relatively unknown.

After she was spotted wearing the Issa blue silk dress, it sold out worldwide and is now one of the most talked about lables in the world.

As we have said before at StyleJacking, Kate Middleton is worth big fashion bucks.

Having replaced Lady Gaga as the top online fashion search phrases the princess to be has made her fashion choices a headline affair.

The designer Daniella Helayel is behind Issa London. She is Brazillian born and studied law in Rio de Janerio before moving to New York to train in fashion. As a result of Kate wearing the infamous dress, pre-collection sales are up by 45%.

Issa has other loyal followers including Princess Beatrice and Princess Eugenie, Scarlett Johansson and Hilary Swank. Helayel says that she designs dresses for “real women”. At StyleJacking we love that she designs dresses that may not be fashion forward but are stylish and wearable for more than one season.

Categories: Runway Shows Tags: , , , , , , ,

Join 606+ members of the Stylejacking.com Community
Home

8 Responses to “Kate Middleton made Issa the star of London Fashion Week”

  1. Kate Middleton in another Issa dress on Kings Road! | Stylejacking.com says:
    April 21, 2011 at 10:16 pm

    [...] spotted today on the Kings Road in another Issa dress. Daniella Helayal must be pleased – when Kate wore the blue Issa dress for the official engagement announcement the dress flew off the shelves and Issa became the hit [...]

  2. The Royal Wedding: all the styles and dresses at Kate Middleton’s big day | Stylejacking.com says:
    April 28, 2011 at 5:33 pm

    [...] On the day that the engagement was officially announced Kate wore a blue Issa dress. It sold out within hours. The replica dresses in high street shops sold out soon after.  Issa then became the hottest label in town and rocked London Fashion Week. [...]

  3. Kate Middleton in another Issa dress for honeymoon with Prince William | Stylejacking.com says:
    May 1, 2011 at 7:28 pm

    [...] made Issa the star of London fashion week and she has continued to be loyal to the label. There has been some talk about Kate abandoning the [...]

  4. Pippa Middleton keeps hot body with weekly Pilates classes | Stylejacking.com says:
    May 18, 2011 at 9:31 am

    [...] sister wore a blue Issa dress for the engagement announcement and it sold out within hours. Kate Middleton also sparked retail [...]

  5. Royal Wedding: the Queen can compete with Kate and Pippa Middleton as a trend setter! | Stylejacking.com says:
    May 20, 2011 at 12:02 pm

    [...] biggest wedding of the decade has had an enormous influence on the fashion world. Kate Middleton has made the label Issa a shocking success after wearing a blue dress from their collection to announce her engagement to [...]

  6. Sister style: Kate and Pippa Middleton are like twins! | Stylejacking.com says:
    May 28, 2011 at 9:24 am

    [...] all remember the blue Issa dress that Kate wore to announce her engagement to Prince William. As a result of the Duchess of Cambridge’s [...]

  7. Royal Ascot: the Queen wears Angela Kelly again, Princesses Beatrice and Eugenie wear better hats while Camilla recycles royal wedding outfit! | Stylejacking.com says:
    June 14, 2011 at 7:14 pm

    [...] nude dress while Eugenie (of the other crazy hat) wore Kate Middleton’s favourite designer, Issa, with a matching hat and white [...]

  8. All photos of Kate Middleton (Duchess of Cambridge) outfits from yellow Jenny Packam dress to Whistles crochet blouse | Stylejacking.com says:
    July 12, 2011 at 8:02 am

    [...] Issa dress for a barbeque that night. Kate-watchers amongst you may remember that she wore a blue Issa dress for her official engagement photos with Mario [...]